Transmedia for Social Good – Alexandre Rideau on 5/21 at 6:00 PM

Next UCLA Transmedia for Good Event – Alexandre Rideau of C’est La Vie

Transmedia Storytelling for Health, Education & Social Good
UCLA Speaker Series

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Transmedia Storytelling
for Health, Education & Social Good
UCLA Speaker Series 

C’est
La Vie: Transmedia Storytelling for Good in West Africa

Alexandre Rideau
Executive Director, Reseau Africain D’education pour La Sante and Producer of
C’est La Vie

Wednesday, May 21, 2014
6:00-6:30 pm – Networking and Registration
6:30-8:00 pm – Featured Speaker
Neuroscience Research Building Auditorium, UCLA

This Event is Sponsored by:
• Weinreich Communications
• Transmedia for Good SoCal
• UCLA School of Nursing
• UCLA Interdisciplinary & Cross Campus Affairs
• UCLA Graduate School of Education & Information Sciences
• Sudikoff Foundation
• Bixby Center on Population and Reproductive Health
• UCLA Fielding School of Public Health:
– Department of Community Health Sciences
– MPH for Health Professionals Program
– Center for Population Health and Health Disparities
– Center for Public Health and Disasters

A Free Series Featuring Leaders in the Transmedia Field

Alexandre Rideau, Executive Director for Reseau Africain D’education pour La Sante (RAES –

http://www.ongraes.org
) and Producer of C’est La Vie!, has worked in Senegal for the past decade to empower people in the health sector
and the general public to use digital and new media for social good. Trained at USC, he is on the front lines of changes in how we communicate about health to change social, health, and health care inequities in West Africa using new media and transmedia.

C’est La Vie! is a serialized medical drama that takes place in the health
care system in West Africa. Funded in part by Canal France International (CFI)  and numerous other partners, the production will be launched in West Africa in January 2015, where the CFI network boasts forty television channels throughout sub-Saharan Africa.
The messages and ideas of C’est La Vie! are being disseminated  and amplified through websites, games, chats, events, character driven social media sites (i.e. Facebook, Twitter), as well as on-the-ground
participant groups, fan clubs, character profiles, back story elements, and educational campaigns. The goal of the initiative is to improve perceptions about health care quality and access, especially for maternal and child health and reproductive health as
well as promote careers in health.

The event is free, but requires advance registration.

For more information and to register go to:
http://uclatransmediaforgood3.eventbrite.com

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