Jessie Norris
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Student: Jessie Norris
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I designed and piloted a Chinese-language
 peer-to-peer advertising campaign to increase awareness of the clinic among Taipei City injecting drug users (IDUs) and encourage them to become patients. I created two written slogans in Chinese based on data gathered from interviews with IDUs: “Put down the pen and raise a cup!” and “Throw out Number 4, it’s better to come and drink!” “Pen” is a Chinese slang term for “syringe” among IDUs, and “Number 4” is a slang term for heroin that refers to the substance’s purity compared to other drugs.

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