Philip Massey, PhD, MPH

Dr. Philip M. Massey, PhD, MPH, is a Professor and Vice Chair in Community Health Sciences in the UCLA Fielding School of Public Health. His health communication scholarship focuses on media and technology in the U.S. and globally, on topics ranging from social media, vaccine communication, health literacy, entertainment education, and ethics in social media research. His work takes a mixed-methods approach focusing on health and media literacy in the context of multiple media environments. He has examined patterns and shifts in public opinion toward HPV vaccination on Twitter and Instagram, focusing on what types of messages are shared and how content is related to reach and impact. He has also developed and tested cancer prevention messages on social media to engage parents about the HPV vaccine, leveraging the power of narrative engagement and storytelling, and more recently extended this work to alcohol recovery.